About

About

The team keeping the creative juices flowing

The team keeping the creative juices flowing.

Vintage Juice Branding & Marketing Agency creates distinct brands that get noticed. Our strategic marketing reaches your most profitable target audiences with the answer to the all important question “What’s in it for me?”


heidi o’leska – branding and marketing strategist

the why?: “Happy clients! My passion is to help organizations define their differentiators and most profitable target audiences. Together, we’ll discover the best marketing tools to reach those audiences with the “ah hahs” we discover to increase your sales AND profit margin.” 

seeds: Love all things vintage 50’s and 60s. Started as a young teenager working in the restaurant biz, parlayed those “people skills” and knack for marketing and appreciation of creativity (inspired by her brothers, one an artist, one a musician) into developing brands and marketing strategies for clients from the financial and technology industries to retail, professional services and the hospitality industry.

education: MBA Marketing, BS Marketing

stats: Fairfax, VA native, married to Joe, four-legged son is Luke (often heard in the background of a conference call)

fruit: Heidi O’Leska has developed brands and marketing strategies for clients in the hospitality, technology, financial, medical and retail industries – to name a few – since 1994. Her belief that every brand must stand out and marketing efforts must reach a very targeted audience in a very creative way, over and over is the basis of her success. She is passionate about helping her clients discover their “why” and bear fruit in all of their marketing endeavors.

favorite wine: do I have to pick just one?

comfort food: charred medium-rare rib eye, anything with black truffle oil and real popped popcorn with lots of butter and salt! (best served with Champagne)

music of choice: anything with a fiddle, steel guitar and a ‘twang

favorite story: the good news of Jesus Christ.

rich schmidt – chief creative guy

the trailer: The true tale of helping clients see the light via great design… proud of their company’s image, a Vintage Juice client becomes more confident – and more successful – in all aspects their business.

opening scene: A graphic designer sits at his Mac with a large cup of coffee and a mind full of ideas on how to make a message resonate with the customer. Inspiration strikes and his hand grabs the mouse…

flashback: We see that our hero’s career began in journalism and copywriting before a chance encounter with an artist pushes him to graphic design.

antagonist: The evil deadline. Just like any horror movie… when you think it’s gone (cue Psycho shower scene music)… It’s Back!

plot twist: Creating a great logo or advertising campaign turns out to be… fun! Even the client enjoys the experience.

storybook ending: Just like Forrest Gump, our hero finds that following his moral compass and staying true to customer service and attention to detail always leads to greater rewards. Fade to black, roll credits.

james donley – web designer & programmer / photographer / videographer / plays a mean Cajon / fan of unnecessarily complex titles


Self-proclaimed “jack of all trades.”
James has worked in a number of creative industries and because of that has experience and skill in a number of areas. This includes web design, graphic design, photography, videography, music creation, audio engineering, oil and acrylic painting, and so on. James also recently graduated from Seminary and is perusing a path towards ordained ministry.

What does this mean? Well it means quite a bit. Normally between artists and designers there is a disconnect which can require a lot of time and resources to bridge. Communication, vision, color scheme, changes… But when you have a team member with experience in each element it can save large amounts of time, money, and head aches. And when the project is all done you can take a trip to one of Arlington’s local bars, watch him play some mean guitar, and share a drink.

robert gil, jr. – social media manager / bi-lingual /


RobertThe Millennial Guy.
After graduation from Virginia Polytechnic Institute and State University (Virginia Tech) and New York Film Academy, Robert pursued a career in acting (NYC & LA). During that time he also searched for a method to use his creativity in business.

With the never-ending evolution of the Internet, changing algorithms and social media trends he found his passion in learning all things digital and how to best integrate those marketing tools to benefit our client’s bottom line.

The Fruit. Belief in a positive and happy life: “I take to time to pay attention to the wonderful world we live in, the different types of people we can learn from and the endless possibilities of new experiences out there!”

Secret. Don’t tell the other Millennials, but he loves good ole rock & roll from the 60s & 70s.

dustin smith – web programmer / SEO

fe27770f-10ce-4302-8c1d-1ea1fdd2d8beA native North Carolinian, and proud of it. Studied psychology in college before moving to the DMV to become President. Naturally, this led to a career in web design.

An expert in all things WordPress. Haven’t met a WordPress conundrum I couldn’t solve yet (and there can be many, how do you think I became an expert?). A self-taught coder in HTML, CSS, and PHP. Javascript is next on the list. Conversational in Spanish, two years of Hebrew in college, and enough Swahili to get by on the occasional trip to Kenya. Suffice it to say, Dustin is equally happy learning the languages of people and computers.

The grandson of a banker and a gardener, Dustin loves planting seeds and watching as they grow. He believes in the value of both the organic and the analytic aspects of a website. He finds beauty in both an elegantly designed homepage that delights its visitors as well as in the charts and graphs of data tracking trends in visitors to the site over time.

Most of all, Dustin loves to create websites that tell the stories of businesses, organizations, and people. To build sites in such a way that they enable new stories to grow and to impact the stories of others.

When not building sites, Dustin is often found getting into trouble (aka “fun”) with his two daughters (ages 1 and 3) and their Weimaraner Dexter. This usually comes at the expense of his wife Ashley, who graciously keeps the fun from getting too out of hand. Otherwise, he’s probably either watching the Nats or Panthers, or looking for a good new story.

designers & copywriters we have worked with since 1999 and have the luxury to call on as needed. It works very well for our clients’ bottom lines.