A core value
If you polled five of your employees and asked them the one key value of your organization, would the answers be the same, or all different?
And, that’s your employees. Think about it from the prospect’s perspective…
Successful brands are built on one core value you can hang your hat on. It’s what got you into business to start with. Too many organizations try to be everything to everyone and in the process, lose their identity.
Vintage Juice Brand Marketing works with executives to help them articulate what they already possess, but 9 times out of 10 – just aren’t saying. We parlay that key value proposition into a brand that stands out – and leap frogs the competition.
- Discovery – Interview key executives and clients
- Objective Analysis – Independent competitive research and SWOT
- Report & Brainstorm – Where the magic happens… brand elements finalized.
- Let the creative and marketing begin!
- Key Value Proposition (KVP)
- Name (yes, this comes 2nd!)
- Product/Services key messaging
- About Copy