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Brand Development – Don’t put the cart before the horse…

Brand Development – Don’t put the cart before the horse…

90% of clients that need a brand developed, have their minds made up on their name and general design of their logo before we ever meet. You might think, well, sure, that makes sense, it is their passion and talents, who better to come up with a name and logo
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Does your brand stand out in a crowd? How do you elevate your brand?

Attended a great webinar with Harvard Business Review, hosted by Peter Sheahan, from Change Labs. Great insights as you look into 2015 and want to move from commodity/low price to a high value, distinct offering.   Nike+ is not a new sneaker, it is a behavior ch
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