target, target, target.
Time and time again we hear (from prospective clients): “I’ve spent a ton of money on advertising, it just doesn’t work! How can I communicate my message and increase sales?”
Solution? Advertising might not be the solution, or it might. The key? It should not be done in a silo, it has to be supported with social media, public relations, events, stellar customer service and direct marketing.
A well-developed ad needs to capture attention, have succinct, easy-to-understand copy, and contain imagery that resonates with the reader. Most of all, it must be memorable. Our ad campaigns jump off the page, helping your message stand out in a sea of predictability.
Targeted message to a targeted audience. In addition to stellar creative, know your audience. For example, we place ads for Cured-In-Place Pipe (CIPP) materials and equipment in publications that commercial plumbers read to help them build their business. And, only in those publications that have solid content that provides the audience true value.