Does Direct Marketing Still Get Results?
Yes, even in the age of social media and email marketing, there is still a place for direct marketing. In fact, even more so. If done right, direct marketing can be very, very effective in the electronic era.
From fabulous get-noticed jumbo post cards to dimensional mailings we concept, design, write and help you target the audience to the message. You can view some of our direct marketing materials in the Clients section of our website.
Listed here are a few of the direct marketing campaigns we’ve created and executed for clients:
- Restaurant new to the area, hidden behind other stores and restaurants. We sent a jumbo post card with a $15 perforated gift card to homes within 5 miles with a household income of $75,000+. Result? 30% return – which is off the charts. The USPS tells businesses to expect a 1-2% return on mailings.Our secret? No secret, just stellar design, great headlines, interesting content and the right message to the right audience!
- The President of a financial services firm wanted to recruit high-performing financial managers. Recruitment calls are a common occurrence weekly, if not daily to financial managers.Solution? Wow them with a dimensional mailing (boxes get opened!). A gift – that helps them with their career and a creative marketing piece that convinces them the opportunity for career advancement is real with this competitor. Then call them! They are much more opt to take the call, or return it.Result? Client had a dinner meeting with over 50% of those who received the direct mail piece.
- We developed the brand for and launched a holistic care (acupuncture, nutrition and massage) practice to an urban neighborhood, with a considerable amount of competition. In addition to chamber events, social media and public relations, we sent a jumbo post card to the neighborhood (home owners within 3 miles with a household income of at least $150K).Hurdle to Overcome? People are afraid of needles (acupuncture). And, it was January, everyone was being “hit” with ads about losing weight.
Secret? We developed a brand that communicates a soft touch (butterfly landing on a flower), communicating acupuncture as painless. And, the direct mail headline was “Stop Dieting!”, timely and attention getting.
Result? They are enjoying their 5th year of business!