Does Direct Marketing Still Get Results?
Yes, even in the age of digital marketing, there is still a place for direct marketing. In fact, even more so. If done right, direct marketing can be very, very effective in the digital era.
From fabulous get-noticed jumbo post cards to dimensional mailings we concept, design, write and help you target the audience to the message. You can view some of our direct marketing materials in the Clients section of our website.
Financial Services Case Study
Need: The President of a financial services firm wanted to recruit high-performing financial managers. Recruitment calls are a common occurrence weekly, if not daily to financial managers.
Solution: Wow them with a dimensional mailing (boxes get opened!). A gift – that helps them with their career and a creative marketing piece that convinces them the opportunity for career advancement is real with this competitor. Then call them! They are much more opt to take the call, or return it.
Result: Client had a dinner meeting with over 50% of those who received the direct mail piece.
Secret Sauce: Understanding their biggest pain point was their commute. We creatively incorporated that in to the message and gift.