Does Direct Marketing Still Get Results?
Yes, even in the age of digital marketing, there is still a place for direct marketing. In fact, even more so. If done right, direct marketing can be very, very effective in the digital era.
From fabulous get-noticed jumbo post cards to dimensional mailings we concept, design, write and help you target the audience to the message.
Financial Services Case Study
Need: The President of a financial services firm wanted to recruit high-performing financial managers. Recruitment calls are a common occurrence weekly, if not daily to financial managers.
Audience: Financial managers who lived close to the financial service firms office, but commuted into the city every day.
Solution: Wow them with a dimensional mailing (boxes get opened!). A gift – that helps them with their career (The Tipping Point book on CD to listen to during their long commute) and a creative marketing piece that convinces them the opportunity for career advancement is real with this competitor. Step 2, Call them. They are much more opt to take the call, or return it after receiving a smart, creative gift.
Result: Client had a dinner meeting with over 50% of those who received the direct mail piece.
Secret Sauce: Understanding their biggest pain point was their commute. We creatively incorporated that into the message and gift.