PR is about relationships. It is also about getting to know what reporters/writers/bloggers value and how they like to receive information. Most importantly, it is about pitching when you have something of worth to pitch. If we are doing our job building relationships, editors often reach out to us for a feature story. Case in point featured here! Our client featured on the cover of the go-to publication for underground infrastructure.
What is worth pitching? Litmus test: if you are watching or listening to your favorite broadcast station, or reading your favorite print or online publication, what would stand out to you? What would get your attention, what would you enjoy reading? Often it is something unusual, something that will pull on your heartstrings, make you mad or make you happy.
We work with clients to develop offerings that are distinct and press worthy. Only then do we pitch the reporter (yes, sometimes it is just one reporter or writer we pitch) that would more than likely be thrilled to write about the offering. It takes a distinct offering, creativity and a strategic PR partner with good relationships to get “ink”.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Vintage Juice has a passion for creating brands and marketing strategies that bring results. We strive to bear fruit - every day. Contact us for a complimentary brand or marketing assessment.
Vintage Juice creates distinct brands that get noticed. Our strategic marketing reaches your most profitable target audiences, members and donors with the answer to the all-important question “What’s in it for me?”
Vintage Juice Brand Marketing 2022
Vintage Juice has a passion for creating brands and marketing strategies that bring results. We strive to bear fruit - every day. Contact us for a complimentary brand or marketing assessment.
Vintage Juice creates distinct brands that get noticed. Our strategic marketing reaches your most profitable target audiences, members and donors with the answer to the all-important question “What’s in it for me?”
Vintage Juice Brand Marketing 2022
