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Exactly Who is Your Competition? Key to standing out in a crowded market…

Exactly Who is Your Competition? Key to standing out in a crowded market…

As part of a brand or marketing analysis, it is very important to determine: what your competitors are communicating online and offline what their customers are saying about them and most importantly, what competitors aren’t saying that your business does w
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Take the Funnel Cake. Leave the Sales Funnel.

Rethink the funnel. Customer intent is the winning ticket. I am in complete agreement with the excerpt below from Avinash Kaushik, Digital Marketing Evangelist at Google. Instead of pushing buyers through a metaphorical funnel, view prospects and customers in the
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