Vintage Juice Brand Marketing
Home>Author: Heidi O'Leska

Take the Funnel Cake. Leave the Sales Funnel.

Rethink the funnel. Customer intent is the winning ticket. I am in complete agreement with the excerpt below from Avinash Kaushik, Digital Marketing Evangelist at Google. Instead of pushing buyers through a metaphorical funnel, view prospects and customers in the
Read More

If Disney can’t get its messaging right…

“Disneyland.” “The Happiest place on earth…?” 1992 – Disney opens Disneyland Paris, their first theme park in Europe. They advertised how amazing the rides were, they sold the roller coasters as thrill rides…  But when the th
Read More