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Take the Funnel Cake. Leave the Sales Funnel.

Rethink the funnel. Customer intent is the winning ticket. I am in complete agreement with the excerpt below from Avinash Kaushik, Digital Marketing Evangelist at Google. Instead of pushing buyers through a metaphorical funnel, view prospects and customers in the
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If Disney can’t get its messaging right…

“Disneyland.” “The Happiest place on earth…?” 1992 – Disney opens Disneyland Paris, their first theme park in Europe. They advertised how amazing the rides were, they sold the roller coasters as thrill rides…  But when the th
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