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B2B Branding & Marketing – Digital Transformation Effects More Than IT

B2B Branding & Marketing – Digital Transformation Effects More Than IT

As digital transformation disrupts how most companies do business e.g., forcing major technology changes, new business processes and new challenges for HR – it’s imperative that the brand and marketing succinctly and boldly communicates these changes
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Exactly Who is Your Competition? Key to standing out in a crowded market…

Exactly Who is Your Competition? Key to standing out in a crowded market…

As part of a brand or marketing analysis, it is very important to determine: what your competitors are communicating online and offline what their customers are saying about them and most importantly, what competitors aren’t saying that your business does w
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Spinning Your Wheels on Marketing?

More than likely, it’s not the marketing, it’s the message.  I often hear from clients, we spend tons of money on direct mail (or print advertising or social media) and results are less than 1% ROI. No bueno. So, what’s the answer?  What’
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