As digital transformation disrupts how most companies do business e.g., forcing major technology changes, new business processes and new challenges for HR – it’s imperative that the brand and marketing succinctly and boldly communicates these changes
As part of a brand or marketing analysis, it is very important to determine: what your competitors are communicating online and offline what their customers are saying about them and most importantly, what competitors aren’t saying that your business does w
More than likely, it’s not the marketing, it’s the message. I often hear from clients, we spend tons of money on direct mail (or print advertising or social media) and results are less than 1% ROI. No bueno. So, what’s the answer? What’