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Online Presence: Trade Show, Networking Event & Cocktail Party Wrapped into One

Online Presence: Trade Show, Networking Event & Cocktail Party Wrapped into One

As we look to 2021, anticipating what the future holds for us personally, socially and in business, one thing is for sure for business, more than ever before  – the importance of the brand online and leveraging online marketing. Here are a few suggesti
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Facebook Advertising-99% Fail Rate

Facebook Advertising-99% Fail Rate

Facebook is one of the fastest growing ad networks – in fact, the number of advertisers (2 Million+) using Facebook has more than doubled in the last 18 months. (Source: Quora.com) Facebook has nearly countless ad targeting options (because of all the
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Cha, cha change… Facebook is at it again. Time to rethink your strategy.

Cha, cha change… Facebook is at it again. Time to rethink your strategy.

(SOURCE)  Social Media Examiner: Michael Stelzner michael@socialmediaexaminer.com Facebook’s Head of News Feed (Adam Mosseri) outlined the coming changes. Adam also made a public interview and posted in media groups. Some refer to this change as F
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B2B Branding & Marketing – Digital Transformation Effects More Than IT

B2B Branding & Marketing – Digital Transformation Effects More Than IT

As digital transformation disrupts how most companies do business e.g., forcing major technology changes, new business processes and new challenges for HR – it’s imperative that the brand and marketing succinctly and boldly communicates these changes
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Exactly Who is Your Competition? Key to standing out in a crowded market…

Exactly Who is Your Competition? Key to standing out in a crowded market…

As part of a brand or marketing analysis, it is very important to determine: what your competitors are communicating online and offline what their customers are saying about them and most importantly, what competitors aren’t saying that your business does w
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Spinning Your Wheels on Marketing?

More than likely, it’s not the marketing, it’s the message.  I often hear from clients, we spend tons of money on direct mail (or print advertising or social media) and results are less than 1% ROI. No bueno. So, what’s the answer?  What’
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